U.S. insurers get inside cars, mouths, grocery carts in profit search

U.S. insurers get inside cars, mouths, grocery carts in profit search

Recap:

  • Beam Technologies connects blue-tooth enabled toothbrush to dental insurers for premium discounts
  • In life insurance, John Hancock Financial started offering a policy in 2015 that gives customers discounts on healthy groceries when shopping at certain retailers and rewards for hitting exercise targets as measured by a wearable device. The program, designed in partnership with Vitality Group, includes a free Fitbit or an Apple Watch for as little as $25 if a customer hits their targets.

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